M.A.D.E. becomes Sirha Made and imagines the Food of tomorrow.
50% of what we will consume tomorrow has not been invented yet. Every day, producers, bespoke manufacturers, imagine the Food solutions of tomorrow. The food and services that must satisfy not only the clients in the mass distribution and Food Service sectors but also the consumer’s new tastes and requirements.
Sirha Made brings together high-added value companies in bespoke and made-to-measure production. The event addresses players in the food and non-food distribution sectors, supermarkets, hypermarkets, specialised stores, fine foods, key accounts in commercial catering and hospitality, e-commerce, cash and carry, freezer centres, wholesale, importers exporters, mass catering… The community of exhibitors proposes a diverse offering in sectors including Fine Foods, Beverages, FoodTech, Fresh, Packaging, Frozen and Ingredients.
Thanks to specially designed spaces Sirha Made places the emphasis on players and project bearers in all the distribution networks. Innovation, traceability, transparency, environmental footprint, new technologies, new packaging, etc.
The Sirha Made Awards reward the best innovations featured at the trade fair.
including 35% from outside of France
33% are first-time
exhibitors every year
More than 1/3 of exhibitors
are presenting innovations
More than 4,000 project holders ...
decision-makers from national and regional purchasing centres for the catering and general and specialised mass-market retailers, both online and in stores